THE VOLOOMERANG CAN TURN ABANDONMENT INTO CONVERSION

The Voloomerang is one of the most powerful options for Brand Labs’ Auto Responder. Created specifically for Volusion merchants, The Voloomerang will automatically contact customers who abandon their cart without completing their purchase.

According to a study by Forrester Research, the average abandoned cart rate hovers right around 50%. That's half of your customers walking away before they buy. The Voloomerang gives you the opportunity to reclaim those sales.

In our testing phase (on RedHatsAndMore.com), we realized a 10% recovery rate. Since then, our customers have seen recovery rates as high as 35%. Industry studies (on similar tools for other platforms) show that on average, you can expect 15% recovery for a potential overall sales increase of almost 3%!

The Voloomerang works on a simple principle: when a customer comes close to buying and walks away, there's a good chance you can win them back if you move quickly... often a simple email will do the trick. The Voloomerang can automate this effort for you. You can choose the amount of time elapsed between cart abandonment and contact with the customer. You can craft a message that you feel your customers will respond to: offer to help with the checkout process, offer a discount to complete the order, provide a coupon for future orders. The choice is yours.

Cart abandonment is a huge problem for e-merchants. Don't take it lying down. Use The Voloomerang to bring your customers back. Brand Labs can show you how.

...and don't worry. At no point will we ask you to say "Voloomerang" out loud.

• Approximately 50% of all carts are abandoned*
• Abandoned cart recovery systems (like The
  Voloomerang) average a 15% success rate*
• Up to 1% of customers make additional purchases
  initiated by follow-up emails**
• Abandoned cart recovery can result in an overall
  increase in total store revenue of up to 3% *

* Forrester Research
** Statistics based on samples obtained by PowerReviews

The Voloomerang works with the Auto Responder for Volusion. As with all of the Auto Resonder options, once the initial setup is completed, you’re all done... The Voloomerang does the rest.

If a registered customer places items in their cart, but walks away before completing their purchase, The Voloomerang automatically sends them an email, delivering your pre-crafted message in an effort to draw them back to complete their purchase. It’s that simple. You get the opportunity to reach out to your potential customers and turn them into an actual customers... and you won’t have to lift a finger. Stop leaving cash in empty carts. Sign up for our Auto Responder with The Voloomerang today!

POWERREVIEWS EXPRESS-O-MATIC GIVES YOUR SITE NEW POWER

PowerReviews Express brings the strength of the leading customer review solution in the marketplace to smaller e-merchants... and Brand Labs takes it to a whole new level with the Auto Responder.

Part shopping interaction, part social networking, PowerReviews can add another dimension to your customers' online experience. It lends credibility to your site and encourages consumers to convert, but utilizing it to its fullest potential can be difficult for small businesses for one simple reason: 70% of consumers want to see 4 or more reviews before making a purchase*. That may not be a problem if you're seeing 10,000 transactions a day, but if you're counting your sales in dozens (or even hundreds) rather than thousands, you may have some difficulty gathering enough reviews to make a powerful impact on your bottom line. That's exactly why we developed Auto Responder for Volusion...

*Social Shopping Study - 2007 by Lauren Freedman, The E-tailing Group

• 83% of consumers are influenced at some level
  by online reviews*
• 70% of consumers want to see 4 or more reviews**
• Up to 1% of customers make additional purchases
  initiated by review request emails***
• Up to 4% of customers will respond to
  a historical review solicitation campaign***
• Up to 10% of customers will respond to
  an ongoing review solicitation campaign***

* Opinion Research Corporation
** Social Shopping Study - 2007 by Laura Freedman, The E-tailing Group
*** Statistics based on samples obtained by PowerReviews

Auto Responder works with PowerReviews Express to automatically solicit product reviews from your customers. Here's how it works...

First, your customer makes a purchase. Then, after a pre-set interval (21 days is recommended**), Auto Responder will send a custom-designed email, thanking your customer for their recent purchase and requesting a review of the product in question... all without you having to lift a finger.

In addition to this ongoing campaign, when you sign up for Auto Responder, Brand Labs will send review solicitation emails to all of your customers from the last 6 months to give your review library a solid foundation.


**PowerReviews Best Practices

THE SUGGESTIFICATOR CAN BRING YOUR CUSTOMERS BACK FOR MORE

The Suggestificator is a sales tool like no other. Not only does it allow you to contact your recent customers automatically, but, using data gathered directly from their purchase (combined with a variety of varibles from your store data), it suggests products you can assume they need. For instance, if they’ve bought a printer, The Suggestificator may suggest that they purchase some toner or paper. If they’ve bought shoes, it may suggest socks. Or it can simply suggest one of your store’s top selling items. It’s a personalized sales pitch delivered directly to your customers and it all happens effortlessly.

Getting customers to your store is challenging enough in today’s eCommerce environment. The last thing you want to do is neglect the customers that you already have. The Suggestificator allows you to maintain the relationship in a way that’s beneficial to the customer themselves; suggesting products that you have reason to believe they might need. Unlike other boilerplate emails with their standardized content, The Suggestificator offers you an opportunity to connect with content that offers a moment of immediate recognition when the reader sees the product they’ve just purchased. That moment of recognition is likely to make the email “stickier” (making the customer want to linger and explore the content further). Even better, it offers a specific reason for the customer to return to your store, because regardless of how good they may feel about your prices or customer service, they still need an immediate motivation in order to come back and spend money. The Suggestificator can provide them with that motivation.

No matter what size your business is, the time has come for you to utilize the tools that enterprise-level retailers use every day to supplement their success... The Suggestificator for Volusion is just such a tool. Contact Brand Labs today to learn how you can get the edge on your competition.

• Suggestive selling is successful from 58% to 72%
  of the time*
• Suggestive selling is most effective when a specific
  product is suggested*
• Suggestive selling consistently improves revenue**
• As a customer’s relationship with a retailer grows,
  aoverall conversion rates increase**

* Sullivision, Inc.
** ICC Decision Services

The Suggestificator works with the Auto Responder for Volusion. As with all of the Auto Resonder options, once the initial setup is completed, you’re all done... The Suggestificator does the rest.

At a pre-determined time following a purchase, your customer will receive an email, reminding them of their purchase and suggesting an item (or items) that may suit their needs. These suggestions are based on a variety of variables, including their purchased item, a set of predetermined related products and the overall sales history of your store. The links in the email will allow the customer to go directly to the product detail page, just a couple of clicks away from conversion... all thanks to the effortless Suggestificator.

THE SATISFY-O-METER CAN HELP YOU GROW YOUR BUSINESS

The Satisfy-O-Meter is one of the most effective and effort-free ways to keep your finger on the pulse of your customer base. As a part of Brand Labs' Auto Responder for Volusion, The Satisfy-O-Meter operates automatically by sending customer satisfaction surveys to your customers 14 days after they complete their purchase.

You can build the survey itself any way you like. You can use our standard default customer satisfaction survey, or you can add specifc questions having to do with your unique business model. You can even alter the survey so that it has more to do with the transaction itself, rather than overall satisfaction with your store. The choice is yours and there are a thousand different ways to turn feedback into revenue.

With The Satisfy-O-Meter, Brand Labs is continuing to help our Volusion clients access the tools normally reserved for enterprise-level operations. No matter what size your store is, it's time to play with the big boys...

• Transactional satisfaction surveys are an accurate
  way to help gauge recent quality of performance
• Customers have come to expect a deeper level of
  engagement from their online retailers
• On average, 10% of customers will respond to
  online retailer review solicitations
• Surveys and other automated email solicitations
  are among the least work-intensive aspects
  of an ongoing social media campaign
• Lack of communication is a leading consumer
  complaint about any retail operation

Auto Responder works with Constant Contact to automatically solicit customer satisfaction surveys to your clients. Here's how...

Twenty one days after your customer completes their purchase, the Auto Responder springs into action. Working with Constant Contact, it will send a targeted survey and the results can be accessed in several different ways (graphs, spreadsheets, lists) so that you can choose how to use the information to build your business.

As a part of the Auto Responder suite of products, the Satisfy-O-Meter can help to take your business to the next level. Contact Brand Labs to learn how to make the most of these exciting new tools to help your Volusion store grow...