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- Create a 24 / 7 Virtual Sales Force
- Target the Customers You Want
- Easily Increase Your Revenue
The Problem...
With a well-managed PPC program you can expect to bring in a great deal of additional traffic, the one drawback being that as soon as a potential customer clicks on your ad, you owe someone some money (whether that person makes a purchase or not). If you get enough clicks that fail to convert, your ROI can slide pretty dramatically. Wouldn’t it be wonderful if there were a system wherein you partner with outside websites to drive traffic, but you only pay when a purchase is made...
The Solution...
Having a robust Affiliate program is like having a world-wide, 24 / 7 sales force... only better, because you only have to pay them when they make a sale.
Brand Labs will create and maintain an Affiliate program in partnership with the biggest players in the game (Share A Sale, Google, Commission Junction and Pepperjam). You’ll be connected to your target audience in a direct and relatable way that simply isn’t available through other marketing channels. We’ll establish relationships, negotiate and enforce agreements with affiliates and create compelling content to help drive traffic, leaving you free to simply operate your business...
The Bottom Line...
A well-balanced online marketing program calls for a diverse set of efforts and strong Affiliate relationships can add a level of depth to those efforts that would otherwise be lacking.
Brand Labs believes in a holistic approach to online marketing; attacking the challenge on all fronts. Affiliate Marketing is often neglected or misunderstood, but it can be an extremely profitable avenue when the program is well-structured and meticulously maintained. Luckily for you, that’s just how we operate. Give us a call to find out how our Affiliate program can be the finishing touch to your marketing plan...
Affiliate Case Study:
ChessHouse.com
In 2007, ChessHouse.com hired Brand Labs to redesign their logo and website. We also took on the management of their Affiliate program.
As we examined their existing program, we found that it was lacking a critical element: communication. Unfortunately, this is all too common. Most merchants are too busy with their daily operations to engage properly with their affiliate partners, but when communication isn’t maintained, the program inevitably suffers.
We increased the frequency and variety of Chess House’s affiliate promotions, and initiated a newsletter campaign aimed specifically at the program’s partners, offering them the opportunity to help us shape the program. We also recruited more industry-specific affiliates in an effort to precisely target the proper consumers and limit costs by increasing the likelihood of conversion. This effort was further bolstered by doubling the overall number of partnered affiliates.
Our efforts have had immediate and long-lasting results. In the first month, the number of orders increased by 30% which, in turn led to a revenue increase of 7%. Since that first month, the average monthly orders have increased 130%
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